ECONOMIC IMPACT REPORT FOR OFF-ROAD BIKING IN TAUPO DISTRICT
Bike Taupō, in collaboration with the Taupō District Council, Amplify and Destination Great Lake Taupō, is pleased to announce the release of a comprehensive report that examines the impact of off-road biking within the Taupō District. The report, which was prepared by Wellington based firm Angus and Associates, sheds light on the significant economic and wider benefits generated by off-road recreational cycling and highlights its contribution to the region's prosperity.
The report, commissioned by Bike Taupō provides valuable insights into the economic implications of off-road recreational cycling. There is more than 300km of off road biking trails throughout the Taupō District. The findings reveal that in 2022, an estimated 55,000 visitors were drawn to the District due to off-road biking opportunities. These visitors collectively spent over 80,000 nights in the district and contributed an average of $340 per person to the local economy.
Remarkably, the report indicates that the direct economic contribution of off-road recreational cycling, including events and wider related activity, amounted to an estimated $20 million in the Taupō District in 2022. This substantial figure underscores the significance of off-road biking as a key economic driver in the region.
Furthermore, the report highlights the employment benefits associated with off-road recreational cycling, supporting approximately 175 full-time equivalent jobs in the Taupō District. This demonstrates the positive impact that this form of outdoor recreation has on local livelihoods and employment opportunities.
The report also highlights the other benefits associated with off-road recreational biking including numerous social benefits for the districts residents making the district a more vibrant and appealing place to live.
Bike Taupō Chair, Peter Masters, expressed his enthusiasm about the report's findings, stating, "We are thrilled to see the significant economic impact that off-road biking has on the Taupō District. This report confirms what we have long believed – that our trails are having a huge benefit to our District, not only for visitors but locals too. These trails could not have been created without the support of the wider community, including landowners"
Rick Keehan, CEO of Amplify, added, "The economic benefits showcased in this report underscore the importance of investing in and promoting off-road biking as a key tourism and recreational activity. The growth of this sector contributes to the overall vitality of our region, creating sustainable economic opportunities."
Jane Wilson, General Manager of Destination Great Lake Taupō, commented, "The economic impact revealed by this report is a testament to the appeal of off-road biking in our region. It showcases our natural landscapes and diverse trails, attracting visitors from far and wide. We will continue to promote Taupō as one of the country’s premier off-road riding destinations.”
The publication of this report serves as a call to action for continued investment in off-road biking infrastructure and the development of supportive initiatives to maximize the potential of this thriving industry. It also highlights the need for collaboration between Bike Taupō the Taupō District Council, Amplify, Destination Great Lake Taupō, and other key stakeholders to ensure the sustainable growth and long-term success of off-road recreational cycling within the district.
For more information, please the full report below.
About Bike Taupō: Bike Taupō is a non-profit organisation dedicated to promoting and developing cycling in the Taupō District. Bike Taupō has built and manages over 200kms of trails throughout the District. It works closely with the local community, businesses, and governing bodies to enhance biking opportunities, advocate for trail development, and provide a voice for people on bikes.
About Amplify: Amplify is the economic development agency for the Taupō District. It aims to drive sustainable economic growth and promote innovation, entrepreneurship, and investment in the region. Amplify supports initiatives that contribute to the economic well-being and prosperity of the Taupō District.
About Destination Great Lake Taupō: Destination Great Lake Taupō (DGLT) is the tourism marketing and promotion agency for the Taupō District. They also have a function to support, promote and assist in activities and projects which will increase the opportunities for employment in the tourism and visitor industries across the district.
For any media Enquiries please Rowan Sapsford at Bike Taupō or phone
